OFEA Workshop in Central Oregon
Tuesday, October 28
Deschutes County Fair & Expo Center (3800 SW Airport Way, Redmond, OR)
9:00 AM – 2:00 PM
Join us in Central Oregon for a day dedicated to making your events more successful.
Our featured speaker is Shannon Reynolds, Founder and Chief Change Strategist of the Reynolds Agency. With over two decades of experience in finance, operations, consulting, entrepreneurship, and insurance, Shannon helps organizations turn big ideas into actionable change. Her expertise spans leadership alignment, digital transformation, and the nuts and bolts of building systems that last.
At this workshop, Shannon will share strategies for building stronger community ties and solve your volunteer challenges through corporate team recruitment, onboarding, and engagement. There will also be an interactive hands-on session as we “group build” the layout of an event and discuss the staffing side, identifying the volunteer teams and leaders needed to keep each part running smoothly.
The day will include an open forum where you will have the chance to discuss challenges, ask questions, and learn directly from other event producers across Oregon. After lunch, Jill Ingalls will look at current trends in festivals and events, including what is shifting, what is working, and what attendees are really looking for in the coming year.
Whether you are planning a small-town festival or a large-scale fair, you will walk away with fresh ideas, practical tools, and valuable connections.
Cost: $45 for OFEA Members | $60 for Non-Members
Lunch included
Workshop Schedule (subject to change)
9:00 a.m.
Check-in Opens
9:30 – 9:40 a.m.
Welcome
9:40 – 10:40 a.m.
Beyond Sponsorships: The Power of Corporate Teams at Your Event
Shannon Reynolds, Reynolds Agency
Volunteers are the backbone of successful festivals and events. Build Stronger community ties and solve your volunteer challenges through corporate team recruitment, onboarding, and engagement.
10:50 – 11:50 a.m.
If I Only Had a Plan: Building an Event from the Ground Up
In this interactive session, we’ll roll up our sleeves and “build an event.” From mapping out attractions and stages to figuring out parking, gates, security, traffic flow, and even where to place the port-a-potties, you’ll work as a group to design a complete event layout. Then, we’ll dive into the staffing side, identifying the volunteer teams and leaders needed to keep each part running smoothly.
Noon – 12:50 p.m.
Ask Anything Open Forum (working lunch)
It’s a meeting of the minds! Bring your questions, your needs, and your wants for an engaging and dynamic open forum session that encourages open dialogues and a free exchange of ideas.
1:00 – 1:50 p.m.
The Courage to Change
Jill Ingalls, 360 Events Northwest
Festivals and events are constantly evolving, shaped by audience expectations, cultural shifts, and industry innovations. Let’s take a closer look at current trends influencing events and gain insight into what today’s audiences are looking for. Keep your event relevant, resilient, and thriving.
1:50 – 2:00 p.m.
Closing
Make plans now to attend. You will not want to miss this opportunity to learn, share, and connect with fellow event professionals.
Tuesday Oct 28, 2025
9:00 AM - 2:00 PM PDT
Tuesday, Oct. 28
Registration opens at 9am
Workshop from 9:30am - 2pm
includes Lunch
$45 OFEA member
$60 non-member
Jill Ingalls
Send Email
Printed courtesy of www.oregonfestivals.org/ – Contact the Oregon Festivals & Events Association for more information.
PO Box 2248, Lebanon , OR 97355 – 866-451-6332 – members@oregonfestivals.org